Marketing Strategy and Tactics
A variety of programs developed for Readers Digest. From CCTV physician offices to Hollywood coops, Reader Panels, special editions and events. From concept development with VP Marketing to execution of all creative.
Simple Marketing Plan for MediaWhiz that focused and reaching B2B markets and relied heavily on this three-segment Ad Plan by vertical, agency, and client.
Lunch & Learn to communicate more about our services at a hosted lunch was delivered to key potential clients via a custom created personal-size pizza box. Inside the box was a round die-cut card with details about the offering.
Directed content development and production of over 30 Thought Leadership articles penned by Division Heads, wordsmithed by our copywriter, and picked up relevant news organizations.
Developed themes for advertiser programs with the Associate Publisher and Publisher of each property.
Programs would leverage industry tie-ins, partnerships, and feature an editorial component.
– Reorganized the agency brand for streamlined marketing. Simplified the visual hierarchy to focus on the three core division competencies from what was a cacophony of logos.
– VDW Webinar
Produced, designed and moderated this Webinar for VDW’s List Services Group. Promoting the dollars hidden in advertisers databases.